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Netherlands Market Specialist (Amsterdam)

Bord Bia - Irish Food Board | Amsterdam | HBO | Fulltime | Sluit 2018-10-30

Bord Bia are looking for a Netherlands Market Specialist in our Amsterdam office.

To assist the Bord Bia Netherlands Manager in the development, implementation and measurement of Bord Bia’s Route to Market services, to deliver sustainable business lead conversions for Irish food and drink exporters in the sectors of strategic priority in the Netherlands.

Key Organisational Relationships

Manager Bord Bia Netherlands, Established Markets Manager, Director of Markets, Food & Beverage Sector Managers, Global Key Account Manager, Talent Development Manager, Director Strategic Planning Food & Beverage, Origin Green, Strategic Insights team and the Marketing and Communications team.

Key External Relationships

Client food & drink companies, key local importers, distributors and customers (in retail, foodservice and manufacturing), industry representative bodies, third party agencies and consultants, local trade media and key opinion leaders

Key Accountabilities

  1. To contribute to the development and annual review of Bord Bia’s strategy in the Netherlands.
  2. To deliver Route to Market client services that are instrumental in the growth of Irish food and drink exports to the Netherlands in key sectors
  3. To proactively build a network of Dutch trade contacts in priority sectors across all channels and in various roles (notably buyers, innovation & marketing teams, CSR teams) within key accounts to increase the awareness of Ireland’s sustainable food and drink supply base and build the reputation of the Irish food industry with key stakeholders in the Netherlands.
  4. To aid in the localization and implementation of effective communication tools to ensure optimum reach for Bord Bia’s trade messaging on industry capabilities and our unique sustainability credentials, and Bord Bia’s consumer messaging on via local PR and trade/consumer media buying.
  5. To function as a Dutch market insights expert, collating and disseminating
    relevant and timely market and sector information, to partner client companies and key customers

Main Duties

  1. Contribute to the development of Irish food and drink client companies’ local commercial marketing strategies in partnership with the sectors and insights teams.
  2. Help clients implement their plans, through building and managing relationships with the right internal & external stakeholders, whether it be sales teams, agency partners, buyers, merchandisers, distributors or media, as well as measuring their impact in order to correct & optimise where needed.
  3. Assist Irish food and drink clients in turning their commercial marketing strategies into effective local implementation & activation plans.
  4. Set the standard for how clients should engage with their key accounts in the Netherlands, actively fostering stronger commercially focused relationships between clients and the trade through peer-to-peer key account management, mentoring and wider networking events, including local trade fairs and inward buyer visits.
  5. Become an expert in Dutch market insights in priority channels and sectors by attending local industry conferences, reading and analysing local industry trade journals, research and reports; and disseminating this information to grow categories exponentially in partnership with the Irish food and drink industry.
  6. Actively encourage Irish food and drink exporters to consider business opportunities in the Netherlands by organising regular market study visits to the region and managing the implementation of Bord Bia Marketing Fellowship assignments in the Netherlands.
  7. Proactively identify, and establish relationships with existing Dutch customers for Irish food and drink products in priority sectors as well as seeking to grow the office’s network of key trade influencers (including media), channel partners and decision makers.
  8. Develop a panel of local trade experts who can act as business accelerators and mentors to support the Dutch office on specific Route to Market projects.
  9. Seek out speaking opportunities for Bord Bia to present Origin Green and position Ireland’s unique sustainability credentials at key industry seminars and forums in the Netherlands and actively engage and participate in sustainability debates with key opinion leaders in the market.
  10. Provide input into various internal and departmental reporting mechanisms: Monthly activity reports, market profiles and annual reports. Draft annual plans for the region and budget accordingly.
  11. Propose and implement multiannual plans in line with job description, strategic objectives, market growth priorities and allocated resources.

PERSON SPECIFICATION

Qualifications:

  • Degree level qualification in relevant discipline, e.g. Business, Marketing;
  • Specialisation in international marketing an advantage;
  • Membership of relevant professional is advantageous.

Experience:

  • 3 + years’ experience operating in an export marketing, sales or business development role in Ireland, Britain or international markets;
  • Experience building and distilling market insights;
  • Successful implementation of high profile marketing events or projects;
  • Knowledge of the Irish Food, Drink and Horticulture sector;
  • Proven record of working independently in an export market;
  • Proven experience of building credible professional relationships with suppliers, trade customers, media, diplomats and politicians in Ireland and/or abroad
  • Proven experience operating professionally in different cultures;
  • Strong results driven KPI culture; budget management experience.

Required Skills:

  • Fluent in English and Dutch Language;
  • Excellent communication and presentation skills with strong verbal and report writing ability in English and Dutch;
  • Highly tuned influencing and negotiating skills adapted to the local culture;
  • Proven organisational skills;
  • Proficient business use of the full Microsoft 2013 suite. S, social and Word Press content management tools and Google Analytics and social media online monitoring tools is advantageous.


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